Press release -
Intelligent Cycling® Rebrands as MOWL® and Expands Beyond the Bike
Soon, MOWL® will be your one-stop software solution for cycling, running, rowing, and all things Group X!
You asked for more than just cycling, and we’re evolving with your needs. So, we’re taking everything we’ve learned from indoor cycling and bringing the same simplicity and intelligence to the rest of your cardio catalogue under a new brand name: MOWL®.
MOWL® is made for more
More movement, more motivation, and more magic.
MOWL® is named after the owl mascot that’s been with us from the start. If you have too, don’t worry: Although the name is new, everything you already know, love, and trust is still here.
We started in indoor cycling, and it will remain at the heart of what we do. But soon, MOWL® can upgrade any group workout that tracks a pulse.
What happens now?
While we complete the transition over the next few months, we’d love to talk you through the change and the opportunities it brings.
Your members know us. Your instructors trust us. And all you need to get started is mobile connectivity.
Ready to go beyond the bike?
Contact the MOWL® team at brian@intelligent-cycling.com
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MOWL® develops intelligent training software that keeps you motivated and moving. Recommended by industry leaders such as CORE Health & Fitness, Matrix, Wattbike, Body Bike, Schwinn, and Keiser, the Danish company is helping drive the digital revolution in group fitness.
MOWL® creates software solutions that meet the needs of club owners, instructors, and members — both in and outside the studio. Its platform offers intuitive workout design, on-demand content, immersive visuals, and interactive group experiences like GAMES and The Journey, a VR-ready adventure that brings every session to life.
MOWL® software is used in fitness clubs, gyms, and private homes all around the world.
