Fitness24Seven elevates group fitness with MOWL®

Fitness24Seven, a leading fitness chain spanning three continents, is bringing MOWL® to its members across Sweden and Finland.
Known for making fitness accessible to a broad, global audience, Fitness24Seven continues to invest in solutions that enhance both the member experience and instructor delivery across its group training offering.

By choosing MOWL®, Fitness24Seven is introducing a modern, interactive platform designed to elevate indoor cycling and beyond.
This rollout reflects a shared ambition to continuously improve training experiences, combining intuitive tools for instructors with immersive, motivating workouts for members.

“At Fitness24Seven we are always looking for ways to enhance the experience for both our members and our instructors. With MOWL® we see a clear upgrade in both software and functionality, creating new possibilities for our cycling classes. The platform opens up exciting opportunities to further develop the training experience and engagement in our clubs.”

“What makes this partnership particularly exciting is the future potential. MOWL® is continuously developing its products, and we see opportunities to explore how the system could be used beyond our cycling studios over time. We look forward to growing together with MOWL® and appreciate their openness to listen to our needs as we continue to evolve our group training offering.”
— Elin Thorsell, Group Training Manager at Fitness24Seven

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