Fitness24Seven, a leading fitness chain spanning three continents, is bringing MOWL® to its members across Sweden and Finland. Known for making fitness accessible to a broad, global audience, Fitness24Seven continues to invest in solutions that enhance both the member experience and instructor delivery across its group training offering.
As MOWL®, we set out to deliver more than indoor cycling. Today, we introduce MOWL® RUN, a new training universe for group running, complete with a dedicated workout player. Whether you run, ride, or both, everything lives on one intelligent training platform: The MOWL® app.
Actic, a leading Nordic wellness chain with more than 100 clubs and 160,000 members, has chosen MOWL® to enhance its indoor cycling experience. The partnership supports Actic’s ambition to deliver modern, engaging training experiences while empowering instructors with a flexible and intuitive platform.
With Set4Play integration, it’s even easier to bring the right sound to every class using professionally mixed music built for group fitness. MOWL® works with Spotify, Dropbox, Swedebeat, FitnessPlayer, and now, our latest music service integration, Set4Play.
In 2025, we began our journey beyond the bike. Marking our transition from Intelligent Cycling® to intelligent training, MOWL® promises more ways to motivate members across more group fitness modalities. But 2025 wasn’t just the year of the rebrand. Read our year in review to get the full story.
Today, we’re introducing 18 brand-new, music-reactive visuals, designed and developed by the MOWL® team from the ground up. Replacing the previous predefined packs, this new visual universe is built for customisation, giving you full control over the look and feel of your ride.
Your functional threshold power (FTP) is the key to scaling workouts to your fitness level. It indicates how hard you can ride for an hour and helps us set your personalised power zones in the app. Sounds complicated? It doesn't have to be! With MOWL®’s new built-in FTP test, your FTP is calculated automatically—all you need to do is ride.
